A Study of the Impact of Values and Lifestyles (VALS) on Brand Loyalty with Special Reference to English Newspapers
Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Oly |
| Дата добавления | 02.10.2012 |
| Размер файла | 170,9 K |
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