Innovation in times of crisis: a systematic literature review
Substantiation of innovativeness of firms in times of crisis and identification of factors that can restrain or stimulate the innovative activity of companies. Ways to improve the effectiveness of innovation during the crisis, the main strategies at the l
Рубрика | Менеджмент и трудовые отношения |
Вид | статья |
Язык | английский |
Дата добавления | 03.05.2023 |
Размер файла | 616,1 K |
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2) maintain innovation activities and their innovation expenditures by adopting the firm's status quo to achieve both more stable and predictable operations [Archibugi, Filippetti, Frenz, 2013a; 2013b];
3) some firms increase their innovation activities and boost their innovation expenditures to capture the benefits of the awaited recovery [Archibugi, Filippetti, Frenz, 2013a; 2013b].
In a survey of economic crisis and innovation, D. Archibugi with co-authors [Archibugi, Filippetti, Frenz, 2013a] found that organizations that drive innovation during economic crises include: 1) a small group of fast-growing start-ups; 2) innovative young firms; 3) firms pursuing exploratory technology strategies. Moreover, an empirical study of the impact of the economic crisis on innovation [Archibugi, Filippetti, Frenz, 2013b] reports that incumbent firms are more likely than others to increase their innovation investments before the crisis. On the other hand, after the crisis, a few small firms and some new entrants are willing to increase their innovation investments.
Constraints and determinants of innovation in crisis. The three behaviours in terms of innovation investment in times of crisis can be contingent on several factors that drive or hamper innovation. Finally, it is expected to find an array of different innovation constraints and determinants of innovation during a recession that this study is trying to identify by reviewing the main conclusions of the included articles.
Firm specific characteristics: size and stage of development. Does size matter in innovation? In 2012, C. Antonelli with co-authors stated that the level of innovation increases with size in stable periods [Antonelli, Crespi, Scellato, 2012]. When it comes to innovation in times of crisis, size does not matter. The paper [Archibugi, Filippetti, Frenz, 2013a] documented that before the crisis, incumbent firms were more apt to increase their innovation investments. However, after the crisis, some small firms and newly entered firms are willing to increase their innovation spending and encourage start-ups to engage in more radical innovations [Archibugi, Filippetti, Frenz, 2013b]. D. Antonioli and S. Montresor [Antonioli, Montresor, 2021] argued that in times of crisis, SMEs following the persistence of innovation and large firms persist to a different extent.
Innovation is an essential component at all stages of development. New and small firms emerge in a competitive market through innovation. In times of crisis, the survival of new firms depends on the introduction of innovative products early in their life cycle [Cefis, Marsili, 2019]. New firms in new sectors provide innovation generation that plays a more critical role than incumbent firms [Archibugi, Filippetti, Frenz, 2013a]. M. Amore [Amore, 2015] identified different profiles of firms that may be more resilient to economic downturns, namely: 1) established firms leveraging accumulated technological knowledge; 2) young innovative firms able to take advantage of technological discontinuities.
Different types of innovation are able to play different roles in different stages of development. In the expansion period, in the early stages, incremental innovation is able to improve the efficiency of firms and public services. On the other hand, in the later stages of development, high-tech innovation, based on R&D, is more important. As A. Madrid - Guijarro with co-authors [Madrid-Guijarro, Garcia-Perez-de-Lema, Van Auken, 2013] have shown, during periods of economic weakness, investment in innovation by firms can make them stronger competitors as economies strengthen. Moreover, note that the probability of survival is only positively affected by R&D investments when firms are innovative and able to generate intellectual property [Jung, Hwang, Kim, 2018].
Strategies: innovation persistence and open innovation. Firms that use returns from previous innovations to overcome problems in financing new innovative projects place themselves in a position of innovation persistence [Antonioli, Montresor, 2021]. The experience with innovations accumulated over past recessions encourages firms to innovate more when a new recession occurs, improves a firm's ability to invest in high quality R&D projects, and produces much better patenting results because they are less financially constrained and benefit from larger innovation pools [Amore, 2015]. Because of their vast accumulated knowledge, these firms have the ability to move very quickly into new areas and industries whenever new technological opportunities are identified [Laperche, Lefe - bvre, Langlet, 2011]. Furthermore, it has been argued that to maintain the high level of innovation in the future, it is essential to invest heavily in innovation projects in the present [Paunov, 2012]. In response to the crisis, innovators need to emphasize cumulativeness and persistence of innovation, while non-innovators respond by innovating [Archibugi, Filippetti, Frenz, 2013b; Amore, 2015; Antonioli, Montresor, 2021].
Open innovation has become an essential topic of innovation management research since its definition by H. Chesbrough in 2003 [Chesbrough, 2003]. Open innovation is a strategy that can be achieved through collaboration in innovation activities by seeking external knowledge and increasing the sources and variety of knowledge needed to develop innovation paths during a crisis [Ahn, Mortara, Minshall, 2018; D'Agostino, Moreno, 2018]. Furthermore, combining existing internal knowledge with new external knowledge can lead to the successful construction of new products, services or processes [D'Agostino, Moreno, 2018]. In [Zouaghi, Sanchez, Martinez, 2018; Manez et al., 2014] it is confirmed that to make innovation a dominant model, it is necessary to find international alliances and alliances with other companies. It has been argued that new and relatively small firms adopting open innovation can overcome potential constraints in resources and financing [Archibugi, Filippetti, Frenz, 2013b].
Research and development investment. Firms invest considerable amounts of money in R&D activities to the extent that they are considered a key determinant of development and sustainability [Dimitropoulos, 2020]. However, investment in R&D is usually risky, and the results of this strategy are very uncertain and distant in time [Manez et al., 2014] that is why companies are forced to reduce their investment in R&D in case of crisis [Schumpeter, 1939; Freeman, Clark, Soete, 1982]. This type of response can have disastrous consequences for the long-term growth [Anon-Higon et al., 2015]. Along the same lines, M. Amore argued that investment in high-quality R&D projects in future recessions is the result of innovation experiences during a recession [Amore, 2015], and in [Archibugi, Filippetti, Frenz, 2013a] it is pointed out that during a recession, the availability of an R&D department and its economic performance are of major interest. Furthermore, H. Jung with co-authors [Jung, Hwang, Kim, 2018] emphasize the value of this R&D investment strategy in times of crisis, especially for innovative firms capable of generating intellectual property. Public support is now essential for R&D activities in times of recession [Hud, Hussinger, 2015].
Internal and external financial constraints. Investment in innovation activities relies essentially on the use of financial resources [Mazzucato, 2013]. There is a consensus among scholars that innovative firms have a greater demand for external capital to cover the cost of innovation activities. In addition, these activities are highly uncertain, and this higher risk adds to the firms' need for cash; therefore, they face financial constraints as a serious problem that hinders their investment in innovation [Mazzucato, 2013; Manez et al., 2014; Kapetaniou, Samdanis, Lee, 2018]. N. Lee with co-authors argued that innovative SMEs require more financing than other firms, but their access to financing is hampered [Lee, Sameen, Cowling, 2015].
The external financing of firms is mainly through bank loans, which constitute the major part of the financial debt of firms [Schiantarelli, Sembenelli, 2000]. Firms' financial constraints are primarily caused by the cost of borrowing and access to external financing is limited by capital market imperfections arising from agency conflicts, moral hazard, and adverse selection [Cowling, Liu, Ledger, 2012]. In [Cowling, Liu, Ledger, 2012] authors showed that lending to small businesses has declined significantly in times of crisis due to absolute credit rationing. In times of crisis, due to more difficult access to bank credit, firms have become more sensitive to internal financing, regardless of the cost of new debt [Manez et al., 2014]. The availability of firms' own cash reserves and robust management of their financial liquidity plays a key role in circumstances where access to external financing is difficult; they use them for financing the development of innovations and their conversion into a dominant design [Brem, Nylund, Viardot, 2020].
To overcome financial barriers to innovation, firms need to build a close and strong relationship with the lending bank [Brancati, 2015], use cash and fixed assets to protect R&D [Brown, Petersen, 2015], and pursuit of public subsidies, ensuring the stability of innovation investments during recessions [Paunov, 2012]. Furthermore, a detailed examination of the financial crisis impact on capital investments in innovative firms by M. Gie - bel and K. Kraft [Giebel, Kraft, 2019] showed that in order to maintain loan financing and to support the supply of credit to firms that face difficulties in accessing external financing, it is necessary to strengthen banks' capital buffers. In addition to this, specific tax and accounting rules could be useful. Another way to overcome financial constraints was proposed in [Lee, Sameen, Cowling, 2015]. The authors suggest diversifying the types of loans in the banking system or relying on new forms of financing such as crowdfunding.
In sum, liquidity management, financial flexibility, and public financing of firms can support all types of investments, especially investments in innovation, by allowing firms to engage in new value-added projects and by preventing key ongoing projects from being cut in times of financial distress [Brown, Petersen, 2015].
Internal and external knowledge resources. Considerable human and financial resources are required to innovate [Malerba, Orsenigo, 2000]. Firms are more likely to do it when they have abundant resources to invest in new opportunities [Burgelman, Valikangas, 2005]. Qualified human resources play a key role in times of stability as well as crisis, shaping innovation within low-tech manufacturing industries [Hansen, Ght - tel, Swart, 2014], allowing for increased production and reduced costs [Bathelt, Munro, Spigel, 2013], and neutralizing the impact of the economic downturn in terms of investment in innovation [Filippetti, Archibugi, 2011].
Firms rely on knowledge generated by internal R&D efforts for innovation [Archibugi, Filippetti, Frenz, 2013b; Ahn, Mortara, Minshall, 2018], training programs [Knudsen, Lien, 2015]; however, internal learning alone cannot generate innovation in the face of an adverse environment and firms are also driven to supplement internal knowledge through knowledge from beyond the firm, innovation collaboration with firms, educational and other research institutions and, collaborations with foreign partners [Archibugi, Filippetti, Frenz, 2013b; Ahn, Mortara, Minshall, 2018], thus enabling firms to better manage resource limitations as well as reduce risks associated with innovation, especially during the financial crisis [Zouaghi, Sanchez, Martinez, 2018].
Several studies have found that sustaining strong knowledge capabilities both internally and externally renders firms capable of powerful resilience sufficient to achieve long-term sustainable growth and mitigate the consequences of the financial crisis [Ahn, Mortara, Minshall, 2018; Zouaghi, Sanchez, Martinez, 2018].
National system of innovation. A large body of research has shown the substantial contribution of institutions to firm behaviour [Hall, Soskice, 2003]. Indeed, national institutions are responsible for both shaping of the structural context of countries and their adaptability to change [Filippetti, Archibugi, 2011]. The national system of innovation is defined as the network of institutions engaged in the development, importation, adaptation, and dissemination of innovative technologies in the public and private sectors [Freeman et al., 1987]. In [Filippetti, Archibugi, 2011] countries with stronger national innovation systems are shown to be less affected and better equipped in responding to crises. A case study of pharmaceuticals revealed that in the face of a crisis in economic and technological dimensions, an evolution of Japan's national innovation system took place from a closed, firm-based national system to a more open, network-based global structure [Umemura, 2014].
Market reforms. Korea implemented a range of market reforms following the 1997 Asian financial crisis, aiming to end state support for economic activities while emphasizing market-oriented ones [Gang, Choi, 2019]. The 1997 Korean reforms advance resource availability through measures such as opening the market to foreign investors, reducing imports and foreign ownership barriers, and removing limitations on labour movement [OECD, 1999].
By drawing on the concept of market reforms, the authors were able to show that Korean reforms have both driven and produced innovation, increased R&D investment, led to the development of new markets, and the creation of new opportunities, thus leading to greater competition, which in turn leads firms to increase their investment in innovation with the goal of developing firm-specific advantages in both technology exploration and exploitation [Gang, Choi, 2019].
Benefits of innovation in highly turbulent settings. The strategies that a firm adopts and the environment in which they are employed are key factors affecting its performance [Zajac, Kraatz, Bresser, 2000]. It has been argued from reviewing the selected papers that innovation improves performance during economic downturns [Madrid-Guijarro, Garcia-Perez-de-Lema, Van Auken, 2013; Osiyevskyy, Shirokova, Ritala, 2020], increases financial performance [Jansen, Van Den Bosch, Volberda, 2006], and influences external competitiveness both directly and through improved productivity [Brancati et al., 2021].
E. Cefis and O. Marsili argued that during the early stages of their life cycle, the introduction of innovative products helps new firms survive in times of crisis, and process innovation provides a real advantage [Cefis, Marsili, 2019]. Furthermore, according to [Ahn, Mortara, Minshall, 2018], in order to have sufficiently high resilience power to achieve long-term sustainable growth, firms need to pursue innovation (both open and closed) during the crisis. This view is supported by M. Iborra with co-authors who argue that adopting ambidexterity and strategic coherence leads to resilience [Iborra, Safon, Dolz, 2020].
In [Zouaghi, Sanchez, Martinez, 2018] it is pointed out that R&D intensity has a significant and positive effect on high-tech innovative performance. In the same vein, L. D'Agostino and R. Moreno in their study revealed that during the crisis, cooperation in innovation activities is positively associated with innovation performance [D'Agostino, Moreno, 2018].
To better understand the benefits of innovation activity and learning processes, Bran - cati and colleagues analyzed firms in Italy following the recent economic crisis and found that both innovation and learning processes boost export activity [Brancati et al., 2018].
The types of innovation persisting in times of crisis. Luck has nothing to do with the success of investment in innovation, but rather it is the result of long-term strategic commitments [Mazzucato, 2013]. Previous research has argued that the essence of the external environment exerts a significant influence on the degree of effectiveness of different forms of innovation [Zahra, Bogner, 2000]. L. Berchicci with co-authors pointed out that firms tend to make investments in product innovation in an industry downturn rather than process innovation [Berchicci, Tucci, Zazzara, 2014]. Conversely, D. Antonioli and S. Montresor reported that Italian firms significantly persisting in their radical process innovations survived the crisis [Antonioli, Montresor, 2021]. E. Cefis and O. Marsili noted that firms introducing any form of innovation and especially process innovations present a higher probability of surviving crises compared to non-innovators [Cefis, Marsili, 2019]. This view is supported in [Madrid-Guijarro, Garcia-Perez-de-Lema, Van Auken, 2013]. The authors highlighted the relative importance of different types of innovation during recessions and indicated that management innovation were the least important, followed by product and process innovation. Several studies have revealed that during recessions, firms that perform exploratory innovations increase their financial performance [Jansen, Van Den Bosch, Volberda, 2006; Walrave et al., 2017], impact firm performance level and variability [Osiyevskyy, Shirokova, Ritala, 2020] and generally pursue opportunities created in labour markets more actively [Knudsen, Lien, 2015].
In a dynamic environment, the revenues of current products may drop along with the value of existing products, which risk becoming obsolete, given that firms may decide to restructure their relatively less profitable product activities by reallocating resources to develop new ones [Jansen et al., 2006]. The business' success, therefore, depends on its ability to introduce new products and reduce the impact of obsolete ones. Therefore, firms seem to have incentives to engage in product innovation. By developing new products, companies are able to prepare for the next recovery, which can bring rentgenerating product innovations to the market [Berchicci, Tucci, Zazzara, 2014]. Most empirical studies focus on the manufacturing sector. This is why the role of formal internal R&D is relevant and product development is a key issue [Armand, Mendi, 2018].
Given all that has been mentioned so far, it can be assumed that firms adopting some form of innovation are more likely to survive than non-innovative ones.
Innovation outcomes. According to [Quintane et al., 2011], innovation is not only a process but also an outcome. The number of patents and their derivatives (patent citations, active patents) are the most widely used operationalization of innovation. Some studies of this review examined innovation activities either in terms of patents [Amore, 2015] using patent data, it is possible of focusing on the magnitude and intensity of the innovation activities [Antonioli, Montresor, 2021]. Firms that are innovative and able to generate intellectual property during a recession use R&D investment as an effective strategy [Jung, Hwang, Kim, 2018]. Following [Brem, Nylund, Viardot, 2020], a dominant design emerges when a unique design evolves from an invention along a defined technical trajectory, it then becomes a marketed product that is trusted by both competitors and innovators, thus obliging an industry to adopt a standardized design for its essential components following the emergence of a dominant design. Furthermore, it acts as an indicator of innovation, however, in times of crisis, there is an increased unwillingness to embrace risky disruptive innovations that would generate new dominant designs.
Economists have known for a long time that product entry and exit are the key mechanisms by which product innovation leads to economic growth [Klepper, 1996]. Several studies have revealed that the adoption of new products necessitates the elimination of old ones, and the speed with which this occurs is highly dependent on the company's innovation activities [Jansen, Van Den Bosch, Volberda, 2006], new innovative products with better average quality that are launched have a significant impact on the firm's factor productivity [Cooper, 2021]. When a firm's reallocation rate is high, it launches higher-quality products and achieves greater productivity increases [Argente, Lee, Moreira, 2018]. Moreover, the decline in overall productivity of about 15% can be explained by the decline in reallocation during the recession and firms with larger R&D investments experience higher levels of reallocation [Argente, Lee, Moreira, 2018]. R. Cooper points out that the pandemic has led to accelerated development of new products through the reallocation of resources and the allocation of new product projects [Cooper, 2021]. Similarly, M. Colombo with co-authors asserts that the growth performance of high-tech entrepreneurial ventures was boosted by investments in the development of new products induced by the shock of the crisis, thus protecting them from the unfavourable economic situation [Colombo et al., 2016].
Moderators of the innovation-performance link in times of crisis. The relationship between innovation capacity and performance is largely influenced by the external environment [Zahra, Bogner, 2000]. However, the effects of innovation are likely to vary considerably depending on the degree of turbulence in the environment linked to the crisis context. How do moderators shape these relationships? Studies have shown that the relationship between innovation and performance is contingent on several influential environmental aspects, such as hostility, dynamism, or intensity of competition.
Moderation of the innovation-performance link in times of crisis is presented in Table 10. Jansen and colleagues show a positive relationship between exploratory innovation and financial performance when environmental dynamism is high [Jansen, Van Den Bosch, Volberda, 2006], while Osiyevskyy and co-authors argue that the severity of the crisis functions as a positive contingency for the impact of exploration on the level and variability of firm performance [Osiyevskyy, Shirokova, Ritala, 2020]. In [Zouaghi, Sanchez, Martinez, 2018] it is pointed out that economic crisis positively moderates the relationship between R&D intensity and firm innovation performance. U. Lichtenthaler [Lichtenthaler, 2009] analyzed the data from 175 industrial firms and concluded that that technological and market turbulence moderate the effects of the individual learning processes (exploratory, transformative, and exploitative) and overall absorptive capacity on performance.
Table 10. Moderators of the innovation-performance link in times of crisis
Type of moderator |
Relationship |
Source |
main conclusion |
|
Technological and market turbulence |
Learning processes of absorptive capacity - innovation and performance |
[Lichtenthaler, 2009] |
The three learning processes exploratory, transformative, and exploitative and overall absorptive capacity have an equally positive effect on innovation at different levels of turbulence |
|
Firm-specific crisis severity |
Exploration-firm performance level and variability Exploitation-firm performance level and variability |
[Osiyevskyy, Shirokova, Ritala, 2020] |
The severity of crisis a firm is exposed to acts as a positive contingency for the impact of exploration on firm performance level and variability, and as a negative contingency for exploitation's level and variability effects |
|
Environment dynamism and environmental competitiveness |
Exploratory and Exploitative innovation financial performance |
[Jansen, Van Den Bosch, Volberda, 2006] |
Pursuing exploratory innovation is more effective in dynamic environments, whereas pursuing exploitative innovation is more beneficial to a unit's financial performance in more competitive environments |
|
Financial crisis |
Internal capabalities - innovative performance External coorporation - innovative performance |
[Zouaghi, Sanchez, Martinez, 2018] |
Strong internal knowledge bases yield strong absorptive capacity and lead to higher innovation performance. The value of external knowledge assets to support innovation activities in times of crisis. Maintaining strong internal and external knowledge capabilities enables firm to mitigate the effects of the financial crisis |
As the main result of this systematic review, an integrated framework has been developed which maps insights within innovation in times of crisis on the 70 articles reviewed (Figure 4).
Figure 4. Conceptual structure of the findings
The model brings the determinants driving or hampering innovation, the set of innovation types that persist in times of crisis, outcomes and consequences of innovation activities. It also emphasized that several factors act as moderator variables between innovation, outcomes and determinants.
Discussion of the findings. It emerges from the findings that the effects of economic recession in terms of firms' investment in innovation are not the same from one firm to another and from one country to another; three behaviours can be described as follows: the first asserts that innovation is cyclical and that as a result firms tend to retrench their investment in innovation; fewer resources are then available for all firm operations during the recession, including innovation financing [Hall, 2005]; the second asserts that innovation is maintained, adopting a strategy of perseverance; the third asserts that it is countercyclical and that recessions are a favourable environment for firms to innovate. If an economic crisis creates instability and has an adverse influence, as predicted by Schumpeter, it creates losers who respond by reducing their investments in innovation. The winners, on the other hand, look for new opportunities created by the crisis and decide to respond by innovating [Archibugi, Filippetti, Frenz, 2013a; 2013b; Makkonen, 2013; Mazzucato, 2013; Amore, 2015; Lee, Sameen, Cowling, 2015; Nemlio - glu, Mallick, 2017; Jung, Hwang, Kim, 2018; Brem, Nylund, Viardot, 2020].
The cyclical model is partially explained by the threat-rigidity theory, which states that when businesses perceive a threat to their survival, they may become risk averse and refuse to make any strategic changes [Colombo et al., 2016; Walrave et al., 2017; Osiyevskyy, Shirokova, Ritala, 2020], the «demand-pull» theory of innovative activity suggests that investment in innovation is highly pro-cyclical because in times of crisis, firms will experience a reduction in demand for their products [Madrid-Guijarro, Garcia-Perez-de-Lema, Van Auken, 2013; Lee, Sameen, Cowling, 2015; Brancati et al., 2021]. Furthermore, debt financing and bank landing, according to transaction cost and agency theories, may lead to reduced innovative activities.
On the other hand, the counter-cyclical model is justified by the theory of strategic adaptation, affirming that businesses must rethink and adapt their strategies and behaviours in the face of adversity in order to adequately deal with environmental changes that could affect their long-term survival [Martin-Rios, Pasamar, 2018], in response to declining demand for their products, businesses will make investments in innovative products or services that can achieve commercial success as the economy recovers; firms that adopt innovation will continually design new products and processes to meet changing consumer demand [Lee, Sameen, Cowling, 2015]. According to the behavioural theory of the firm and the evolutionary theory of technological change, when performance falls short of expectations, firms begin to explore alternatives and reorient their strategies [Makkonen et al., 2014; McKinley, Latham, Braun, 2014; Colombo et al., 2016; Anton - ioli, Montresor, 2021; Cefis, Marsili, 2019].
The competitiveness of firms and, in turn, their survival depends on innovation [Madrid-Guijarro, Garcia, Van Auken, 2009], which contributes to improved performance in times of expansion and recession [Madrid-Guijarro, Garda-Perez-de-Lema, Van Auken, 2013]. However, both internal and external conditions are likely to produce an impact on the ability to innovate [Molina-Morales, Martinez-Fernandez, 2010]. Firm characteristics, financial and human resources, and internal and external knowledge capabilities were found to have a determining influence on the decision to engage in innovation [Lichtenthaler, 2009; Filippetti, Archibugi, 2011; Hud, Hussinger, 2015; Zouaghi, Sanchez, Martmez, 2018].
Through the application of the resource-based view of the firm, numerous academics claim that organizations pursuing innovation in times of crisis have a combination of dynamic capabilities and learning orientation that enable them to overcome the crisis and achieve better outcomes [Knudsen, Lien, 2015; Weaven et al., 2021; Xia, Dimov, 2019]. Microeconomic theory of innovation and institution based view highlight the role played by institutions to overcome the effects of crisis on countries' innovation investments. With strong national systems of innovation countries were relatively less affected by the recession [Filippetti, Archibugi, 2011; Gang, Choi, 2019].
Since the great financial crisis, external factors have received increased attention. The results reveal that the relationship between innovation and performance is contingent on a number of influential environmental aspects. The centrality of innovation as a catalyst for sustainable competitive advantage has led to a strong commitment by managers and policymakers to develop and implement measures to encourage innovation within firms. Thus, genuinely innovative organizations demonstrate innovative behaviour and adopt the creative accumulation strategy [Nieto, Santamaria, 2010].
A framework has been developed by combining resource-based theory, organizational learning theory, and firm behaviour theory, a combination that has proven to be theoretically fruitful. Innovation's key antecedents were identified, moderators and consequences in times of crisis. This framework shows the relative importance of different types of innovation during recessions and revealed that companies that embrace innovation are in a better position to remain competitive and achieve better financial performance and will be better positioned to deliver new products to the market than companies that have not adopted innovation.
Overall, this framework contributes to the literature on the impact of economic downturns on firms' ability to innovate by clearly illustrating that some innovation activities can be countercyclical, by engaging in product innovation, firms will benefit in the longer run, when the next expansion occurs.
Theoretical and practical implications. This review adds to the extant knowledge on a firm's adaptation to adverse environments and innovativeness in crisis and makes several theoretical contributions to the strategic management literature. Innovation's benefits in highly turbulent settings and a detailed description of factors that play an important role in counteracting the effect of the crisis on firms' innovation investment were proposed in this review, this study supplements the current knowledge of what can make innovation work better in adverse conditions with a nuanced understanding of the main innovation strategies at firm and country level to respond to the economic downturn. This article improves knowledge on this topic by generating an integrative framework of innovation in times of crisis that considers the relationships among determinants, innovation, and its effects, focusing on environmental factors. Moreover, many research areas have been identified for potential scholars who will deal with this topic in the future.
The literature review suggests that during the current crisis, the sources of persistence in innovation are essentially three. In the first place, the presence of an R&D department implies that the firm has made a medium or long-term commitment to innovation. Secondly, this study shows the important contribution of the strategy intended at exploring new markets and new product developments [Archibugi, Filippetti, Frenz, 2013a]. Thirdly, the competencies and qualities of the human resources, the development of the financial system together with a robust national innovation system, a place - based policy action intended to increase the learning capacity of firms, seem to be the business factors which can offset the effect of the economic downturn on innovation investments of firms.
Finally, interesting implications can be drawn from the results that will help decision makers to adopt countercyclical innovation behaviour, according to J.A. Schumpeters theory, firms that choose to adopt this behaviour and respond to the crisis by innovating fall into two categories: a) firms that produce, actualize knowledge, and innovate continuously in stable and adverse environments, this leads to the persistence of innovative activities and accomplish innovation as a routine; b) new innovators who are taking advantage of the crisis to challenge the market shares of incumbents or create new markets.
Both internal and external conditions are considered to have an impact on the ability to innovate; these results may be pertinent to the elaboration of a government policy that encourages investment in innovation by easing firms' access to external finance, especially targeting SMEs and new ventures, as those firms constraints in terms of access to external finance stem from capital market imperfections due to agency conflicts, moral hazard, and adverse selection and suffer more in hardship periods [Manez et al., 2014], by diversifying the forms of loans, increasing the diversity of the banking system or proposing new forms of financing like crowdfunding [Lee, Sameen, Cowling, 2015]. Policies should support the promising innovators, in times of crisis, public support to the firms' business activities to help them increase innovation persistence [Brautzsch et al., 2015; Brancati, 2015; Hud, Hussinger, 2015; Giebel, Kraft, 2020].
Following [Zouaghi, Sanchez, Martinez, 2018], internal and external knowledge capabilities are key sources of innovation performance for businesses. Managers are advised to develop internal resources, human capital, education and training policy ensures the survival of companies in adverse conditions, because open innovation minimizes resource constraints and uncertainties associated with innovation, managers must be aware that external resources must be successfully integrated with internal capabilities and a stronger and cooperative innovation policy could play a role in bad times [Lichtenthaler, 2009; Makkonen et al., 2014; Ahn, Mortara, Minshall, 2018].
For shareholders concerned about the company's long-term performance, the pursuit of new product development could play a role in finding new ways to make money in times of crisis [Colombo et al., 2021].
Future research directions. The conducted analysis allowed identifying a number of potentially promising future research directions that are discussed in details in the following paragraphs.
The multidimensionality of innovation. The findings of this literature review revealed different forms and dimensions of innovation. The innovation activities are manifested by the changes in the products and production processes which are captured by the technological innovation (product innovation and process innovation) and by changes introduced in the organizational structure of the company and administrative processes that refer to management innovation [Madrid-Guijarro, Garcia-Perez-de-Lema, Van Auken, 2013], and companies that enlarge the range of product, process and organizational innovations processes significantly increase their ability to penetrate foreign markets [Brancati et al., 2021].
Innovation-related investment includes expenditures on internal R&D, technology embodied in purchased machinery, licensed technology, training of personnel to support innovation, and expenditures on product, process and service design [Archibugi, Filippetti, Frenz, 2013a; 2013b]. Most empirical studies dealing with innovation in the manufacturing industry focus mainly on patents, R&D expenditures or the share of research personnel as indicators of innovative activity [Filippetti, Archibugi, 2011; Archibugi, Filippetti, Frenz, 2013b; Amore, 2015], other empirical studies have used exploitation and exploitative innovations [Jansen, Van Den Bosch, Volberda, 2006; Knudsen, Lien, 2015; Xia, Dimov, 2019; Osiyevskyy, Shirokova, Ritala, 2020].
Nevertheless, innovation is not just a process but also an outcome, the concept of dominant design is used as an indicator of innovation, the emergence of dominant designs formed the central focus of a study by A. Brem with co-authors in which the authors found that the science-based industries tend to have more dominant designs than other industries after the crisis. Future studies could include the concept of dominant design to have consistent empirical results about innovation investment in times of crisis within firms protected by patents [Brem, Nylund, Viardot, 2020].
Service sector. The manufacturing industry has often been used as a research context in the literature. Approximately 94% of the studies identified used data collected through personal interviews or datasets (Economic Barometers, Technology Innovation Panel) exclusively from the manufacturing industry.
In [Archibugi, Filippetti, Frenz, 2013b; Zouaghi, Sanchez, Martinez, 2018; Jansen, Van Den Bosch, Volberda, 2006] the authors have used data from the financial services sector in their studies, which is an interesting case for innovation researchers. C. Mar - tin-Rios and S. Pasamar [Martin-Rios, Pasamar, 2018] examined long-term strategic adaptation activities with large service firms in response to an economic crisis. D. Ar - chibugi argued that economic expansions relate to success in introducing new products, processes, and services [Archibugi, 2017]. However, future research could improve the generalizability of the results from the manufacturing industry by including the service sector. It would be of great policy interest to conduct a comparative study to determine the variety of innovation behaviour in each sector during an economic crisis.
Innovative ambidexterity. Due to the risky and costly nature of innovation, during times of crisis many companies are likely to focus more on surviving and less on pursuing new opportunities. One possible strategy is a combination of retrenchment and investment that involves the pursuit of new products or markets in certain areas, while engaging in cost-cutting measures and efficiency-enhancing activities in other areas [Archibugi, Filippetti, Frenz, 2013a]. A number of studies emphasize in particular the importance of allowing simultaneous capacities for alignment and adaptability [Gibson, Birkinshaw, 2004]. Consequently, an organization is expected to engage in sufficient exploitation to assure its present viability and, simultaneously, dedicate sufficient focus to exploration to ensure its future viability [Levinthal, March, 1993]. Most studies suggest that in a stable environment for firms to improve performance they should consider both exploration and exploitation, thus establishing ambidexterity [He, Wong, 2004]. Findings from studies on organizational ambidexterity in times of crisis [Stettner, Lavie, 2014] suggest that the balance or combination of exploration and exploitation can have a major impact on firm performance, far beyond the impacts of implementing these strategies separately.
Many studies have attempted to highlight the benefits of adopting innovative ambidexterity in times of crisis using the global financial crisis as a context [Makkonen et al., 2014; Walrave et al., 2017; Hansen, Guttel, Swart, 2019; Malik et al., 2019; Iborra, Safon, Dolz, 2020]. Although there are many studies dedicated to COVID-19 and its effect on innovation strategies, less attention has been paid to the impact of innovative ambidexterity strategy on firm performance under the pressure of the coronavirus pandemic [Krammer, 2022; Melnychuk, Schultz, Wirsich, 2021].
COVID-19 recession and crisis moderators. About 76% of the articles reviewed cover the global financial crisis, as the ghost of the 2008 economic crisis continues to affect the real economy. The fundamental reason why the recovery has not yet been fully satisfactory and states that the lack of confidence is at the root of the weakness of investments [Archibugi, 2017]; hence, entrepreneurs and investors fail to perceive the social and technological opportunities.
The COVID-19 pandemic is a health crisis, which has a significant impact on businesses around the world: a sharp drop in sales and limited access to financing [Krammer, 2022]. At the same time, an indigenous feature of the COVID-19 crisis concerns the increased technological complications of business processes that stem directly from the widespread adoption of remote technologies. Research needs to examine the impact of the external environment on innovative capacity and performance under the pressure of technological uncertainty that increased significantly during the COVID-19 pandemic.
Firm level and country level. About 96% of the reviewed empirical studies conducted their study at the firm level, thus favouring data collection. A. Filippetti and D. Archibugi [Filippetti, Archibugi, 2011] argued that the effects of economic recession in terms of business investment in innovation are not similar across European countries and assert that policies should support business and public R&D. Further studies should consider the country level and make explicit the government innovation policies taken during a recession in context.
Research questions. In times of stability, it is difficult to be successful innovators. In turbulent times, the challenge is likely to be amplified given the uncertainties associated with the crisis environment [Amore, 2015]. Thus, there is a need for additional research on the antecedents and consequences of innovation activities in difficult times. An overview of the new categories and directions that this study suggests future academics pursue is provided in Table 11, along with several research questions.
Table 11. Future research directions and research questions
Theme |
Research question |
|
Innovative ambidexterity |
How do the combined implication of exploration and exploitation contribute to firm resilience? How do ambidexterity competences and capabilities contribute to firm survival during an economic downturn? What is the influence of the COVID-19 recession on exploratory versus exploitative firms? |
|
Manufacturing versus service sectors |
What is the impact of the economic crisis on performance in manufacturing and service sectors separately? What is the difference of innovation behaviour in manufacturing and service sectors in times of turbulence? |
|
Open innovation |
What is the relationship between open innovation and performance at firm and country level? |
|
Crisis moderator |
What is the moderating effect of technological and demand uncertainty on the relationship between innovation and innovative performance? |
|
Firm-specific characteristics |
Which are the key characteristics of companies that have survived to supply chain crisis? What is the impact of firm-specific characteristics on firm outcomes in stable and turbulent environment? |
|
COVID-19 pandemic |
How do firms respond to the challenges and opportunities of COVID-19 pandemic? |
To respond to how the economic slowdown affects firms' behaviour in terms of their ability to maintain and develop innovative activities, this study relied on a systematic review of 70 conceptual and empirical articles dealing with innovation in times of crisis published between 2000 and 2021. The analysis enabled the identification of three firms' innovation behaviour. Some companies have reduced their innovation activities significantly, while others maintained their projects, and a third group significantly increased their activities to reap the benefits in the expected upswing. The cyclical pattern is almost entirely explained by barriers and constraints identified in this article which can be grouped into five categories: financial constraints, lack of knowledge, firm specific characteristics, weak national system of innovation and market-related constraints; maintaining innovative activities is underpinned by a more stable pattern of innovation which emphasizes cumulativeness and persistency of innovative activities in response to the crisis. The countercyclical pattern is likely to favour external and strategic alliances, which help overcome possible resource, finance and capability constraints.
Furthermore, the analysis identifies the set of innovation typologies that persist in times of crisis and their consequences in terms of performance and resilience. A conceptual framework was developed to account for the relationships among determinants, innovation, outcomes, and consequences in adverse economic conditions based on the results obtained. This framework explicitly illustrates that innovation in recession periods is complex and depends on many factors, grouped at the firm and country levels. Innovating in downturns can affect corporate success by improving a firm's position relative to competitors during the recovery period. Whatever the nature of the crisis, whether financial like the 2008 crisis, or a disruption of the global market supply chain like the COVID-19 ongoing pandemic, calls for an innovation crisis strategy, which seems to raise optimistic expectations for the future. Countries that maintain their innovation capabilities will be more likely to be ready to exploit market recovery and expansion into new emerging sectors. Finally, future research directions have been offered to advance the interest of investigation of all types of innovation, including the service sector, and to lean toward the country level.
References
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