What impacts consumers’ attitude towards streaming: digital piracy vs paid subscriptions

Key factors that influence viewers’ preference. The survey of digital piracy factors in the field of series. The factors impacting the aspiration to watch series whether through streaming services, or illegal sources of pirated content in Russia.

Рубрика Менеджмент и трудовые отношения
Предмет Brand management
Вид дипломная работа
Язык английский
Прислал(а) Droznina Ekaterina Dmitrievna
Дата добавления 10.12.2019
Размер файла 1,9 M

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.


Подобные документы

  • Origins of and reasons for product placement: history of product placement in the cinema, sponsored shows. Factors that can influence the cost of a placement. Branded entertainment in all its forms: series and television programs, novels and plays.

    курсовая работа [42,1 K], добавлен 16.10.2013

  • Evaluation of urban public transport system in Indonesia, the possibility of its effective development. Analysis of influence factors by using the Ishikawa Cause and Effect diagram and also the use of Pareto analysis. Using business process reengineering.

    контрольная работа [398,2 K], добавлен 21.04.2014

  • Major factors of success of managers. Effective achievement of the organizational purposes. Use of "emotional investigation". Providing support to employees. That is appeal charisma. Positive morale and recognition. Feedback of the head with workers.

    презентация [1,8 M], добавлен 15.07.2012

  • Impact of globalization on the way organizations conduct their businesses overseas, in the light of increased outsourcing. The strategies adopted by General Electric. Offshore Outsourcing Business Models. Factors for affect the success of the outsourcing.

    реферат [32,3 K], добавлен 13.10.2011

  • The main idea of Corporate Social Responsibility (CSR). History of CSR. Types of CSR. Profitability of CSR. Friedman’s Approach. Carroll’s Approach to CSR. Measuring of CRS. Determining factors for CSR. Increase of investment appeal of the companies.

    реферат [98,0 K], добавлен 11.11.2014

  • Factors that ensure company’s global competitiveness. Definition of mergers and acquisitions and their types. Motives and drawbacks M and A deals. The suggestions on making the Disney’s company the world leader in entertainment market using M&A strategy.

    дипломная работа [353,6 K], добавлен 27.01.2016

  • Critical literature review. Apparel industry overview: Porter’s Five Forces framework, PESTLE, competitors analysis, key success factors of the industry. Bershka’s business model. Integration-responsiveness framework. Critical evaluation of chosen issue.

    контрольная работа [29,1 K], добавлен 04.10.2014

  • History of development the world leader in the production of soft drinks company "Coca-Cola". Success factors of the company, its competitors on the world market, target audience. Description of the ongoing war company the Coca-Cola brand Pepsi.

    контрольная работа [17,0 K], добавлен 27.05.2015

  • История изучения Digital PR. Характеристика спортивного гандбольного клуба "Локомотив". Анализ использования интернет-ресурсов в деятельности спортивных организаций. Разработка рекомендация для эффективной PR-деятельности клуба в условиях дигитализации.

    дипломная работа [123,5 K], добавлен 20.05.2013

  • Definition of management. The aim of all managers. Their levels: executives, mid-managers and supervisors. The content and value of basic components of management: planning, organizing, coordinating, staffing, directing, controlling and evaluating.

    презентация [414,2 K], добавлен 16.12.2014

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.