The research of activity features of museums with youth market
Museum marketing model. Social media and the Internet. Factors of visiting the museum. Patterns of cultural products contribution. Unique formats of interaction with young people. Survey of the "Student club of the youth center of the Hermitage".
| Рубрика | Менеджмент и трудовые отношения |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 04.12.2019 |
| Размер файла | 1,3 M |
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|
x |
Professionals |
Advanced |
Interested |
|
|
Why they choose a section? |
LECTURER Connection with the profession: "I'm a journalist» Self-positioning through the course theme: "I have always been a francophile"; "my life is connected with photography» Professional interests, conscious choice of commitment: "Italian art is a huge contribution to the development of culture» Similar to interested if moving to a new area, because word INTEREST appears (means the desire to better understand, to learn more: "Tired to study the artifacts, I want to know artefakty») Communication with professionals as a community of like-minded people close to the interests and spirit The need for any knowledge related to art: "all other sections were already crowded on weekdays» |
LOVE Knowledge and interests are more specialized, focused on one topic (compared to interested) Corresponds to their values: "it is important to be aware of what is happening» Art is integrated into the value system and lifestyle The teacher's personality plays a less important role (compared to interested) |
INTERESTING They have a background and independently studied art Want to deepen and systematize knowledge (knowledge scattered) Learning is fun, recreational function, satisfaction of interest The role of teacher is very important |
|
|
Forms of communication with the museum |
INTERACTIVE (webinars, app about pictures, magazines about the paintings) Interaction with the staff, the desire to learn more about their work, the work of the museum: "Learn from the "old guard" in the School of guides of The State Hermitage» Just want and ready for anything "So far nothing came to mind» It is interesting just to spend time in the museum: "spend more time in the museum» Volunteerism Professional interaction (conferences, competitions, do university) Practical training (skills training copies of works of masters) |
Open lectures (now their interest is focused, they want to expand the range) Professional co-operation, work in the museum, creation of a website, organization of events, interaction with employees |
Want to participate in the life of the museum (volunteering, choice of topics of lectures and lecturers) Trips (excursions to other museums) Interactive (quests) Video lectures, webinars |
|
|
Interesting topics in The State Hermitage |
Niche themes of art "Philosophical and cultural aspects in art; Jewelry art; History of costume; Russian unofficial art 80-90» Fill in the gaps |
Highly specialized topics To know about everything |
Movies, music, photos, culture and art of other countries |
Appendix 11
Correlation test for The Hermitage: the H02.1, H02.2 and H03
|
x |
The Hermitage |
Theaters |
Cinema |
Creative spaces |
Museums |
Libraies |
New themes |
Spendings |
Educational platforms |
Electronic resources |
|
|
The Hermitage |
1.000 |
|
|
|
|
|
|
|
|
|
|
|
Theaters |
0.268 |
1.000 |
|
|
|
|
|
|
|
|
|
|
Cinema |
0.142 |
0.177 |
1.000 |
|
|
|
|
|
|
|
|
|
Creative spaces |
0.174 |
0.161 |
0.260 |
1.000 |
|
|
|
|
|
|
|
|
Museums |
0.397 |
0.131 |
0.133 |
0.374 |
1.000 |
|
|
|
|
|
|
|
Libraies |
0.159 |
0.183 |
0.076 |
0.020 |
0.119 |
1.000 |
|
|
|
|
|
|
New themes |
0.106 |
-0.040 |
-0.092 |
0.003 |
-0.068 |
0.096 |
1.000 |
|
|
|
|
|
Spendings |
0.114 |
0.187 |
0.192 |
0.145 |
0.183 |
-0.039 |
0.077 |
1.000 |
|
|
|
|
Educational platforms |
0.051 |
0.091 |
-0.063 |
0.036 |
0.066 |
0.062 |
0.094 |
0.135 |
1.000 |
|
|
|
Electronic resources |
0.303 |
0.164 |
0.036 |
0.223 |
0.275 |
-0.026 |
0.160 |
0.272 |
0.510 |
1.000 |
Appendix 12
Correlation test for The Russian Museum: the H02.1, H02.2 and H03
|
x |
The Russian Museum |
Theaters |
Cinema |
Creative spaces |
Museums |
Libraies |
New themes |
Spendings |
Educational platforms |
Electronic resources |
|
|
The Russian Museum |
1.000 |
|
|
|
|
|
|
|
|
|
|
|
Theaters |
-0.004 |
1.000 |
|
|
|
|
|
|
|
|
|
|
Cinema |
0.074 |
0.191 |
1.000 |
|
|
|
|
|
|
|
|
|
Creative spaces |
0.155 |
0.150 |
0.220 |
1.000 |
|
|
|
|
|
|
|
|
Museums |
0.119 |
0.244 |
0.221 |
0.313 |
1.000 |
|
|
|
|
|
|
|
Libraies |
0.060 |
0.142 |
0.053 |
0.013 |
0.156 |
1.000 |
|
|
|
|
|
|
New themes |
0.073 |
-0.025 |
-0.046 |
0.219 |
0.257 |
0.109 |
1.000 |
|
|
|
|
|
Spendings |
-0.003 |
0.340 |
0.117 |
0.041 |
0.233 |
0.097 |
-0.016 |
1.000 |
|
|
|
|
Educational platforms |
0.270 |
0.168 |
0.080 |
0.126 |
0.344 |
0.101 |
0.188 |
0.148 |
1.000 |
|
|
|
Electronic resources |
0.061 |
-0.026 |
-0.111 |
0.172 |
0.100 |
0.050 |
0.152 |
0.064 |
0.253 |
1.000 |
Appendix 13
|
x |
The Russian Museum |
The Hermitage |
Theaters |
Cinema |
Creative spaces |
Museums |
Libraies |
New themes |
Spendings |
Educational platforms |
Electronic resources |
|
|
The Russian Museum |
1.000 |
|
|
|
|
|
|
|
|
|
|
|
|
The Hermitage |
0.407 |
1.000 |
|
|
|
|
|
|
|
|
|
|
|
Theaters |
0.273 |
0.374 |
1.000 |
|
|
|
|
|
|
|
|
|
|
Cinema |
0.086 |
-0.111 |
0.094 |
1.000 |
|
|
|
|
|
|
|
|
|
Creative spaces |
0.080 |
0.147 |
0.160 |
0.319 |
1.000 |
|
|
|
|
|
|
|
|
Museums |
0.462 |
0.574 |
0.391 |
-0.134 |
0.261 |
1.000 |
|
|
|
|
|
|
|
Libraies |
0.191 |
0.129 |
-0.051 |
-0.007 |
0.050 |
0.276 |
1.000 |
|
|
|
|
|
|
New themes |
0.065 |
0.241 |
0.139 |
0.006 |
0.183 |
0.200 |
0.129 |
1.000 |
|
|
|
|
|
Spendings |
0.147 |
0.187 |
0.337 |
0.342 |
0.281 |
0.228 |
-0.073 |
0.186 |
1.000 |
|
|
|
|
Educational platforms |
0.084 |
0.103 |
0.110 |
0.082 |
0.235 |
0.203 |
0.142 |
0.367 |
0.204 |
1.000 |
|
|
|
Electronic resources |
-0.009 |
0.149 |
0.007 |
-0.042 |
0.016 |
0.111 |
0.162 |
0.300 |
-0.096 |
0.321 |
1.000 |
Correlation test for Not visitors: the H02.1, H02.2 and H03
Appendix 14
|
x |
Feet the education |
Feet the profession |
Schedule convenience |
Classes formats diversity |
Museum reputation |
Interaction with museum workers |
Lecturers scientific regalia |
Certificate |
Adherents |
|
|
Feet the education |
1.000 |
|
|
|
|
|
|
|
|
|
|
Feet the profession |
0.687 |
1.000 |
|
|
|
|
|
|
|
|
|
Schedule convenience |
0.118 |
0.046 |
1.000 |
|
|
|
|
|
|
|
|
Classes formats diversity |
0.004 |
-0.011 |
0.175 |
1.000 |
|
|
|
|
|
|
|
Museum reputation |
0.103 |
0.083 |
0.293 |
0.082 |
1.000 |
|
|
|
|
|
|
Interaction with museum workers |
0.206 |
0.132 |
0.192 |
0.192 |
0.100 |
1.000 |
|
|
|
|
|
Lecturers scientific regalia |
0.123 |
0.171 |
0.209 |
0.267 |
0.390 |
0.179 |
1.000 |
|
|
|
|
Certificate |
0.205 |
0.153 |
0.124 |
0.182 |
0.232 |
0.106 |
0.395 |
1.000 |
|
|
|
Adherents |
-0.088 |
-0.017 |
0.095 |
-0.020 |
0.023 |
0.133 |
-0.074 |
0.027 |
1.000 |
Correlation test for The Russian Museum: the H04.3
Appendix 15
Correlation test for The Hermitage: the H04.3
|
x |
Feet the education |
Feet the profession |
Schedule convenience |
Classes formats diversity |
Museum reputation |
Interaction with museum workers |
Lecturers scientific regalia |
Certificate |
Adherents |
|
|
Feet the education |
1.000 |
|
|
|
|
|
|
|
|
|
|
Feet the profession |
0.643 |
1.000 |
|
|
|
|
|
|
|
|
|
Schedule convenience |
-0.139 |
-0.121 |
1.000 |
|
|
|
|
|
|
|
|
Classes formats diversity |
-0.084 |
-0.064 |
0.125 |
1.000 |
|
|
|
|
|
|
|
Museum reputation |
0.065 |
-0.015 |
0.057 |
0.002 |
1.000 |
|
|
|
|
|
|
Interaction with museum workers |
0.013 |
-0.114 |
-0.041 |
0.281 |
0.106 |
1.000 |
|
|
|
|
|
Lecturers scientific regalia |
0.072 |
0.150 |
0.013 |
0.313 |
0.164 |
0.183 |
1.000 |
|
|
|
|
Certificate |
0.137 |
0.065 |
0.130 |
0.098 |
0.199 |
0.040 |
0.340 |
1.000 |
|
|
|
Adherents |
0.200 |
0.086 |
-0.065 |
0.327 |
0.126 |
0.199 |
0.075 |
-0.001 |
1.000 |
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