Stylistic potential of language of newspaper headings

Alliteration also makes tongue twisters even more difficult to say:

· Peter Piper picked a peck of pickled peppers. A peck of pickled peppers Peter Piper picked. If Peter Piper picked a peck of pickled peppers How many pickled peppers did Peter Piper pick?

· How much wood would a woodchuck chuck If a woodchuck would chuck wood? A woodchuck would chuck all the wood he could chuck If a woodchuck would chuck wood.

· Silly Sally swiftly shooed seven silly sheep. The seven silly sheep Silly Sally shooed shilly-shallied south. These sheep shouldn't sleep in a shack; Sheep should sleep in a shed.

Chapter IV

Metaphor and Stylistic Devices

4.1 The system of images. Stylistic Devices

The system of images includes both macro and micro images. Macro images are those that develop within the whole book or within a considerable part of it: characters' images, the image of nature, the image of war etc. Micro images exist within a sentence or a paragraph. The images are created with the help of stylistic devices.

4.1.1 Metaphor

Metaphor is based on transference of names based on the associated likeness between two objects, on the similarity of one feature common to two different entities, on possessing one common characteristic, on linguistic semantic nearness, on a common component in their semantic structures. The expressiveness is promoted by the implicit simultaneous presence of images of both objects - the one which is actually named and the one which supplies its own

“legal” name, while each one enters a phrase in the complexity of its other characteristics.

The wider is the gap between the associated objects the more striking and unexpected - the more expressive - is the metaphor.

4.1.2 Personification:

a metaphor that involves likeness between inanimate and animate objects.

4.1.3 Metonymy:

transference of names based on contiguity (nearness), on extralinguistic, actually existing relations between the phenomena (objects), denoted by the words, on common grounds of existence in reality but different semantic (V.A.K.) is based on a different type of relation between the dictionary and <contextual meaning>s, a relation based not on identification, but on some kind of association connecting the two concepts which these meanings represent (I.R.G.)

4.1.4 Pun, paronomasia, play on words :

simultaneous realisation of two <meaning>s through

a) misinterpretation of one speaker's utterance by the other, which results in his remark dealing with a different meaning of the misinterpreted word or its homonym,

b) speaker's intended violation of the listener's expectation

4.1.5 Epithet :

a stylistic device based on the interplay of emotive and <logical meaning> in an attributive word, phrase or even sentence, used to characterise and object and pointing out to the reader, and frequently imposing on him, some of the properties or features of the object with the aim of giving an individual perception and evaluation of these features or properties

4.1.6 Hyperbole :

a stylistic device in which emphasis is achieved through deliberate exaggeration It does not signify the actual state of affairs in reality, but presents the latter through the emotionally coloured perception and rendering of the speaker.

a deliberate overstatement or exaggeration of a feature essential (unlike <periphrasis>) to the object or phenomenon - is a device which sharpens the reader's ability to make a logical assessment of the utterance.

4.1.7 Oxymoron:

a combination of two semantically contradictory notions, that help to emphasise contradictory qualities simultaneously existing in the described phenomenon as a dialectical unity.

4.1.8 Rhetorical question:

peculiar interrogative construction which semantically remains a statement;

- does not demand any information but

- serves to express the emotions of the speaker and also

- serves to call the attention of listeners;

- makes an indispensable part of oratorical speech for they very successfully emphasise the orator's ideas.

4.1.9 Antithesis :

a semantically complicated <parallel construction>, the two parts of which are semantically opposite to each other

- is to stress the heterogeneity of the described phenomenon, to show that the latter is a dialectical unity of two (or more) opposing features.

4.1.10 Simile :

an imaginative comparison of two unlike objects belonging to two different classes on the grounds of similarity of some quality

The one which is compared is called the tenor, the one with which it is compared, is called the vehicle. The tenor and the vehicle form the two semantic poles of the simile, which are connected by one of the following link words: “like”, “as”, “as though”, “as if”, “as like”, “such as”, “as ... as”, etc.

4.1.11 Rhythm :

а) a flow, movement, procedure, etc. characterised by basically regular recurrence of elements or features, as beat, or accent, in alternation with opposite or different elements or features (Webster's New World Dictionary)

в) a combination of the ideal metrical scheme and the variations of it, variations which are governed by the standard (I.R.G.)

4.1.12 Allusion :

an indirect reference, by word or phrase, to a historical, literary, mythological, biblical fact or to a fact of everyday life made in the course of speaking or writing.

Analysis

There have been a lot of opinions regarding stylistics and style itself, but Consequently, the opinions on style expressed in the 20thcentury can be presented within three groups. While the first and the second group can be seen as opposite, the third one originated as a reaction to these two. The first group of stylisticians based their classification and analyses of style on a personal and subjective perception of analysed texts.

Examples:

Here are some examples of stylistic and style usage in news or news headlines which have been personally found by me:

Economic News English title of the door as Economic news add the finishing touch, with a particular stylistic characteristics. In this paper, functional stylistics based on the theory, from the syntactic grammar, vocabulary and rhetorical analysis of the three aspects of Economic news in English the title stylistic characteristics.