Formation of character and image of sportsman as a competitive advantage in mass media (continuation of the article №2, 2019)
The formation of a strong image as the main value of a professional sports club and its branches, the tool for maintaining a positive reputation. Elements of the image and their significance in the formation of the image of an athlete in the media.
| Рубрика | Журналистика, издательское дело и СМИ |
| Вид | статья |
| Язык | английский |
| Дата добавления | 06.06.2022 |
| Размер файла | 39,3 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
2. An athlete's image consists of structural elements such as the athlete's experience, which includes competitive style, athletic mastery and behaviour during competitions, attractive appearance, expressed in physical and social attractiveness, style, clothing, body beauty, and demonstrated lifestyle that is characterized by a distinctive life story, relationship endeavors where the athlete is a role model and based on the lifestyle the image and athlete's reputation are formed.
3. An athlete's image consists of structural elements such as the athlete's experience, which includes competitive style, athletic mastery and behaviour during competitions, attractive appearance, expressed in physical and social attractiveness, style, clothing, body beauty, and demonstrated lifestyle that is characterized by a distinctive life story, relationship endeavors where the athlete is a role model and based on the lifestyle the image and athlete's reputation are formed. According to the media representatives, sporting experience and the demonstration of an athlete's lifestyle within each of the sub-categories are significant structural elements in shaping the athlete's image. The structural elements of an athlete's image such as an athletic experience, attractive athlete's appearance, publicity of lifestyle and personal qualities form the necessary whole for shaping an athlete's image, however, the athlete's charismatic style, unusual playing technique, successful performance, exciting and persistent matches, respect for opponents, fans and statement for fair play are all crucial. Dramatic episodes of life attract attention, while social responsibility and reputation retention play an important role. Physical attractiveness can only influence athlete's image formation on certain, mostly «spicy» topics, but an athlete who does not show good results or good play, even with an attractive physical appearance, will not gain media prominence due to his or her appearance. According to the informants, the external beauty of an athlete is more important to those for whom sport is merely an episodic leisure rather than a lifestyle. An attractive image of an athlete may in part result in advertising space, television coverage or increased sponsorship. The media plays a key role in shaping the image of the athlete and is an important tool in the process.
References
mass sports club image
1. Arai, A., Ko, Y.J., & Kaplanidou, K. (2013). Athlete brand image: Scale development and model test. European Sport Management Quarterly, 13 (4), 383-403.
2. Arai, A., Ko, Y.J., & Ross, R. (2014), Branding athletes: exploration and conceptualization of athlete brand image. Sport Management Review, 17, 97-106.
3. Akin, J. (2005) Mass Media [interaktyvus]. Beyond Intractability.org: [ziьrиta 2019 m. kovo 22 d.] Prieiga per internetq:<http://bevondintractabilitv.org/essav/mas s_communication/>.
4. Balcienи, J., Lebrikaitи, S. (2007). Ziniasklaidos ir visuomenиs komunikacijos ypatumai. Lietuvos ziniasklaida jaunqjq tyrиjq akimis. Vilnius: VPU leidykla.
5. Carlson, D.B., Donavan, T. (2013). Human Brands in Sport: Athlete Brand Personality and Identification. Journal of Sport Management, 27, 193-206.
6. Carlson, D.B., Donavan, T., Cumiskey, K.J. (2009). Consumer-brand relationships in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37 (4), 370-384.
7. Charumbira, L.T. (2018). The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams. International Journal of Marketing and Business Communication, Vol. 7 (4), p. 32-44.
8. Charumbira, L.T. (2014). The effectiveness of the sports marketing strategies used by imbabwean collegiate sports federations. International Journal of Marketing and Business Communication, 3 (3/4), 66-75.
9. Cornelissen, J.P. (2001). Integrated Marketing Communications and the language of marketing development. International Journal of Advertising. 20 (4), 483-498.
10. Dulworth, M. (2008). The Connect Effect: Building Strong Personal, Professional, and Virtual Networks. Published by Berrett-Koehler Publishers, 220.
11. Drьteikienи, G. (2003). Organizacijos jvaizdzio ekonominи funkcija // Ekonomika.
12. Goffman, E. (2000). Savзs pateikimas kasdieniniame gyvenime. Knygos The Presentation of Self in Everyday Life (1959) vertimas. Vilnius: VAGA.
13. Habermas, J. 2008. The Structural Transformation of the Public Sphere. Great Britain: Polity Press
14. Hasaan, A, Kerem, K., Rui Biscaia, R., Kwame J.A. Agyemang (2016). Athlete brand construction: A perspective based on fans' perception. Motriz, Rio Claro, V.22 n. 3, p. 144-159.
15. Kaynak, E., Gulberk Gultekin Salmam, Tatoglu, E. (2008) An integrative framework linking brand associations and brand loyalty in professional sports. Journal of Brand Management, 15 (5):336-357. DOI: 10.1057/palgrave.bm.2007.29
16. Kingsley, J. (2004) The Role of the Mass Media in Community Development. James M. Gladden, Richard Wolfe, (2001). Sponsorship of Intercollegiate Athletics: The Importance of Image Matching. International Journal of Sports Marketing and Sponsorship, Vol. 3 (1), pp.29-53, https://doi.org/10.1108/IJSMS-03-01-2001-B005.
17. Mamedaityte, S. (2003). Rysiai su visuomene. Autorizuota medziaga kursams. Vilnius: Lietuvos Teises Universitetas.
18. Neves, A., Vieira, R., Mourao, F., Rocha, L. (2015). Quantifying complementarity among strategies for influencers» detection on Twitter. International Conference On Computational Science, 51, 2435-2444.
19. Pitrenaite, B. (2009) Lietuvos ziniasklaidos vaidmuo ugdant visuomenes savisaugos kultьrз. Ekonomika ir vadyba: aktualijos ir perspektyvos. 1 (16), p. 206-216.
20. Sato, S., Jae Ko, Y., Park, C., Tao, W. (2015). Athlete reputational crisis and consumer evaluation. European Sport Management Quarterly, 15 (4), 434-453.
21. Scott D.M. Naujosios rinkos ir viesj rysip taisykles. Verslo zinios, 2008.
22. Urbonas, V. (2007). Zurnalistikos pagrindai. Klaipeda: Klaipedos universiteto leidykla.
23. Uttara, M. (2008) Different Types of Mass Media.
24. Uzniene, R. (2009). Medijinis ugdymas: svietimas, lavinimas ir ugdymas apie ziniasklaidq: mokomoji knyga. Klaipeda: Klaipedos universiteto leidykla.
25. Akranglyte, Gintare, Andriukaitiene, Regina & Bilohur, Vlada - Formation of character and image of sportsman as a competitive advantage in mass media (стаття перша). HUMANITIES STUDIES: Collection of Scientific Papers / Ed. V. Voronkova. Zaporizhzhia: ZNU.2019. 2 (79). 115-136.
Список використаних джерел
1. Arai, A., Ko, Y.J., & Kaplanidou, K. (2013). Athlete brand image: Scale development and model test. European Sport Management Quarterly, 13 (4), 383-403.
2. Arai, A., Ko, Y.J., & Ross, R. (2014), Branding athletes: exploration and conceptualization of athlete brand image. Sport Management Review, 17, 97-106.
3. Akin, J. (2005) Mass Media [interaktyvus]. Beyond Intractability.org: [ziьreta 2019 m. kovo 22 d.] Prieiga per internetq:<http://bevondintractability.org/essay/mass communication/^
4. Balciene, J., Lebrikaite, S. (2007). Ziniasklaidos ir visuomenes komunikacijos ypatumai. Lietuvos ziniasklaida jaunqjq tyrejq akimis. Vilnius: VPU leidykla.
5. Carlson, D.B., Donavan, T. (2013/. Human Brands in Sport: Athlete Brand Personality and Identification. Journal of Sport Management, 27, 193-206.
6. Carlson, D.B., Donavan, T., Cumiskey, K.J. (2009). Consumer-brand relationships in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37 (4), 370-384.
7. Charumbira, L.T. (2018). The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams. International Journal of Marketing and Business Communication, Vol. 7 (4), p. 32-44.
8. Charumbira, L.T. (2014). The effectiveness of the sports marketing strategies used by imbabwean collegiate sports federations. International Journal of Marketing and Business Communication, 3 (3/4), 66-75.
9. Cornelissen, J.P. (2001). Integrated Marketing Communications and the language of marketing development. International Journal of Advertising. 20 (4), 483-498.
10. Dulworth, M. (2008). The Connect Effect: Building Strong Personal, Professional, and Virtual Networks. Published by Berrett-Koehler Publishers, 220.
11. Drьteikiene, G. (2003). Organizacijos jvaizdzio ekonomine funkcija // Ekonomika.
12. Goffman, E. (2000). Savзs pateikimas kasdieniniame gyvenime. Knygos The Presentation of Self in Everyday Life (1959) vertimas. Vilnius: VAGA.
13. Habermas, J. 2008. The Structural Transformation of the Public Sphere. Great Britain: Polity Press
14. Hasaan, A, Kerem, K., Rui Biscaia, R., Kwame J.A. Agyemang (2016). Athlete brand construction: A perspective based on fans' perception. Motriz, Rio Claro, V.22 n. 3, p. 144-159.
15. Kaynak, E., Gulberk Gultekin Salmam, Tatoglu, E. (2008) An integrative framework linking brand associations and brand loyalty in professional sports. Journal of Brand Management, 15 (5):336-357. DOI: 10.1057/palgrave.bm.2007.29
16. Kingsley, J. (2004) The Role of the Mass Media in Community Development.
17. James M. Gladden, Richard Wolfe, (2001). Sponsorship of Intercollegiate Athletics: The Importance of Image Matching. International Journal of Sports Marketing and Sponsorship, Vol. 3 (1), pp.29-53, https://doi.org/10.1108/IJSMS-03-01-2001-B005.
18. Mamedaityte, S. (2003). Rysiai su visuomene. Autorizuota medziaga kursams. Vilnius: Lietuvos Teises Universitetas.
19. Neves, A., Vieira, R., Mourao, F., Rocha, L. (2015). Quantifying complementarity among strategies for influencers» detection on Twitter. International Conference On Computational Science, 51, 2435-2444.
20. Pitrenaite, B. (2009) Lietuvos ziniasklaidos vaidmuo ugdant visuomenes savisaugos kultьrq. Ekonomika ir vadyba: aktualijos ir perspektyvos. 1 (16), p. 206-216.
21. Sato, S., Jae Ko, Y., Park, C., Tao, W. (2015). Athlete reputational crisis and consumer evaluation. European Sport Management Quarterly, 15 (4), 434-453.
22. Scott D.M. Naujosios rinkos ir viesqjq rysiq taisyklиs. Verslo zinios, 2008.
23. Urbonas, V. (2007). Zurnalistikos pagrindai. Klaipeda: Klaipиdos universiteto leidykla.
24. Uttara, M. (2008) Different Types of Mass Media.
25. Uznienи, R. (2009). Medijinis ugdymas: svietimas, lavinimas ir ugdymas apie ziniasklaidq: mokomoji knyga. Klaipeda: Klaipиdos universiteto leidykla.
26. Akranglyte, Gintare, Andriukaitiene, Regina & Bilohur, Vlada - Formation of character and image of sportsman as a competitive advantage in mass media (стаття перша). HUMANITIES STUDIES: Collection of Scientific Papers / Ed. V. Voronkova. Zaporizhzhia: ZNU.2019. 2 (79). 115-136.
Размещено на Allbest.ru
Подобные документы
Consideration of the mass media as an instrument of influence on human consciousness. The study of the positive and negative aspects of the radio, television, press, magazines, Internet. Advantages and disadvantages of the media in the Great Britain.
дипломная работа [2,3 M], добавлен 14.10.2014The role of mass media in modern life. The influence of newspapers, magazines and television in mind and outlook of the mass of people. Ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and wars.
презентация [730,5 K], добавлен 17.05.2011"The Bauer media group". "The Bertelsmann" is a German multinational mass media corporation. "The Axel Springer Verlag". The German media industry. Company that is specialised in production and delivery of media in the form of digital, audio, video.
реферат [18,9 K], добавлен 13.03.2014Theoretical basics of Internet advertising. The analysis of the media planning process. The establishing media objectives through developing media strategies and tactics. The effectiveness of the media planning in Internet. The example of the media plan.
курсовая работа [64,2 K], добавлен 25.03.2014Понятие, определение и специфика социальной журналистики в "small media". Анализ социальной тематики, базовой структуры малых медиа, линейной схемы коммуникации. Принципы существования малых медиа, их распространение по разным мультимедийным платформам.
курсовая работа [228,8 K], добавлен 06.05.2018Сущность понятия имидж политического деятеля, принципы и mass-media каналы его формирования, анализ зарубежного опыта. Имидж председателя Законодательного Собрания Краснодарского края: исследование краевых печатных СМИ, перспективы позиционирования.
курсовая работа [87,9 K], добавлен 09.06.2013Influence of television on modern political practice. Nature of media power and its impact on political system of society, its character, practice and institutions. Dangers of new mediated symbolic politics for the democratic political practices.
реферат [25,0 K], добавлен 28.05.2012Особенности тенденции конвергенции СМИ в целом и явления, к которым приводит эта тенденция. История и направления деятельности медиа-холдинга "РосБизнесКонсалтинг". Реализация концепции конвергенции издательским домом Independent Media и "КоммерсантЪ".
курсовая работа [99,7 K], добавлен 12.11.2010Описание явления социальных сетей и современной ситуации на соответствующем рынке. Изучение видов взаимодействия в интернете и взаимодействия различных типов аудитории в социальных сетях. Рекомендации по продвижению СМИ на примере журнала "Катрен-Стиль".
дипломная работа [2,6 M], добавлен 20.06.2014The functions of image and role for the travel agency. Good name is the key for success. The corporate style. The main carriers of elements of corporate stile. The methods of research organization's image. Selection of target audience for making image.
реферат [17,4 K], добавлен 28.03.2012
