Optimal advertising policy for the diffusion model of innovations
Build a model of diffusion of innovation, taking into account all promotional activities throughout the lifetime of an innovative product on the market. The analysis of the different advertising strategies of the intensity of advertising costs in time.
| Рубрика | Экономика и экономическая теория |
| Вид | статья |
| Язык | английский |
| Дата добавления | 28.09.2016 |
| Размер файла | 95,3 K |
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