Conceptual principles of formation marketing strategy of agricultural enterprises in the conditions of wartime
Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 24.02.2024 |
| Размер файла | 545,5 K |
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19. Левченко КА. Маркетингова стратегія підприємства на ринку промислових товарів України: порядок формування та стратегічні ризики. Економіка та держава. 2018. № 3. С. 113-117.
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21. Pindar B. Marketing to farmers in 2023. URL: https://redstagmedia.co.uk/industry-news/marketing-to-farmers-in-2023/.
22. Emmanuel I.S. Ajuzie. Marketing Strategies for Small Farms: Missouri Goats First on Internet Auction. URL: https://www.lincolnu.edu/_files/cooperative-extension-and-research/marketing-strategies-for-small-farms-internet-auction.pdf.
23. Micheels E.T., Boecker A. Competitive strategies among Ontario farms marketing direct to consumers.
24. Agricultural and Food Economics. 2017. Vol. 5. №: 10. URL: https://agrifoodecon.springeropen.com/articles/10.1186/s40100-017-0079-8.
References
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20. Marketynhova stratehiia-vyznachennia, rozrobka, porady. [Marketing strategy-definition, development, advice]. Available at: https://dinanta.com/blog/marketing-strategy-development.
21. Pindar, B. Marketing to farmers in 2023. [Marketing to farmers in 2023]. Available at: https://redstagmedia.co.uk/industry-news/marketing-to-farmers-in-2023/.
22. Emmanuel, I.S. Ajuzie. Marketing Strategies for Small Farms: Missouri Goats First on Internet Auction. [Marketing Strategies for Small Farms: Missouri Goats First on Internet Auction]. Available at: https://www.lincolnu.edu/_files/cooperative-extension-and-research/marketing-strategies-for-small-farms-internet-auction.pdf.
23. Micheels, E.T., Boecker, A. (2017). «Competitive strategies among Ontario farms marketing direct to consumers». Agricultural and Food Economics. Vol. 5. №: 10. Available at: https://agrifoodecon.springeropen.com/articles/10.1186/s40100-017-0079-8.
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