The effect of prior knowledge on online purchase decision-making process
The role of online advertising information in shaping the readiness to purchase over the Internet. An empirical study of the influence of the level of primary knowledge on making decisions about online purchases in various product categories of the store.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | дипломная работа |
| Язык | английский |
| Прислал(а) | Sakharova Alexandra Sergeevna, Krasnova Daria Alexandrovna |
| Дата добавления | 18.07.2020 |
| Размер файла | 173,5 K |
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