Principles of marketing. Making the sale

Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид презентация
Язык английский
Прислал(а) incognito
Дата добавления 28.08.2015
Размер файла 8,8 M

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