Modality is a multidimensional category that has different ways of expression and functioning in language. Within the framework of the communicative-pragmatic approach, modality is considered in inextricable connection with the utterance, the speech act.

The speech act apology system consists of two cognitive-pragmatic subtypes - corrective and preventive - and their pragmasemantic variants, selected by semantic and pragmatic parameters, respectively, by mental proposal and illocutionary characteristics.

Analysis of the cohesive potential of terminological vocabulary in professional marketing texts. System analysis cohesive means of terminological vocabulary of marketing discourse as a form of interaction between the main subjects of economic activity.

The article focuses on a study of cohesive ties in Modern English. The investigation is based on Carl Sagan's "Pale Blue Dot". The lexical cohesive ties in the text are of oppositeness, antonymy, synonymy. Collocations function as "topic holders".

The study of the principles and mechanisms of social communication in various language subsystems. Strategies and tactics of regulation of collective memory. A study of positive and negative images of the past in the discourse of the German media.

Studies of the collective names of trees used in the Scandinavian languages and the formation process of similar collective names in Eastern and Western Germanic. Using of the suffix -ijan for creating collective nouns which denote ‘a group of trees.

Description of idea and implementation process of creating color maps for any text at all, and particularly for the "Kobzar" Taras Shevchenko. KM - set, a grid of colored rectangles (or other shapes). Creation of the new format calculated CDF document.

Color and its role in modern life. Comparative study of ways to describe colors in different languages. Idiom containing elements in their semantics color designations. The importance of some of the names of colors as an example of Kazakh ethnos.

Word - a universal conservator of a nation’s worldview, which includes a large amount of culture-specific information. Colored vocabulary as an element related to the language historical development. Symbolic meaning of colours in Turkish history.

The first group is represented by understandable and easily recognizable humor based on the comic situation. The second type is presented by jokes based on the cultural base of the source language. And to the third type we refer linguistic humor.

The nature of English idioms and the generated language. The metaphorical nature of a large idiomatic language. The central importance of metaphorical verbose units in the use of language. Proof of the connection of idioms with the mentality of people.

Rules for creating positive communication conditions. Effective and successful communication between young people and adults begins with an attitude to the entire communication process as a whole. Description of conversational strategies in linguistics.

Communications, act as a transmission information from one place to another. Characteristics of verbal and non-verbal intercourse. The main connection channels in the world. The essence of the information exchange between cultures and social groups.

The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.

Expressing feelings with the help of communicative expressions that relate to the transmission of feelings and emotions. Studies of their belonging to different stylistic layers. Characteristics of utterance location in the phraseological system.

Research of communicative behavior and its gender aspect on the basis of meta signs of the lexicographic discourse of the English and Ukrainian languages. Ontognoseological method of comprehending composites that make up entries of the gender paradigm.

Analysis of empathy as a category of communicative linguistics. The connection between psychological and communicative empathy. Research on the focus of communicative empathy on the dialogicity of the Old Ukrainian preaching discourse of the 17th century.

The goals of language teaching. The aspects of language knowledge. The processes of second language learning. The kinds of classroom activities that best facilitate learning. The roles of teachers and learners in the classroom. Proposals for a syllabus.

Understanding and implementation of communicative teaching is an urgent need of student practice and which is dictated by the requirements of our time. Since it is the communicative approach that corresponds to the goal of teaching communication.

Study of the effect of communicative restrictions (taboos) in the academic space of China. Analysis of the specifics of taboos in formal and informal academic communication within the framework of asymmetric, unequal and symmetrical, equal relations.

Research on the use of communicative strategies and tactics in the language genres of modern English on the material of riddles. Analysis of the communicative power and structure of English riddles from the standpoint of the theory of speech genres.

The article focuses on the study of communicative strategies and tactics in English talks of TED conferences where speakers use speech technologies aimed at changing the information picture of the world. TED talks are included in the rhetorical discourse.

Understanding of the communicative goal and modeling the means of achieving it. Analysis of the ways of communication between the speaker and addressee in rhetorical discourse in the form of a monologue. Strategies used in TED conference presentations.

Study of the problem of professional discourse of border guards, taking into account communication strategies and tactics. Analysis of language controls: an algorithm of questions in situations involving interviews with potential victims of trafficking.

The article considers the problem of the communicative effect of the closing speeches of the lawyers of the parties on the jury. The use by lawyers of such communicative strategies and tactics of suggestive influence that help them achieve their goals.

The objective of the paper is to highlight the relevance of cross-cultural communication in the business environment and describe a set of the communicative strategies in English, which business people may employ for intercultural business relations.

Study of communicative strategies that are used in the texts of appreciation letters sent to volunteers and linguistic manifestation in American English. Linguistic tactics used by representatives of volunteer centers to achieve the communicative aim.

Foreign language learning strategies for professional activities. Classification of strategies taking into account the principles of competence-modular organization of education. Active assimilation of constructions characteristic of business style.

Substantiation of psycholinguistic parameters of the category of incentive modality. The concept of a plan of linguistic representation. Motivation as a psycholinguistic concept and a linguistic universal category. Linguistic model of the incentive act.

Consideration of skills, abilities, that are the foundation of intercultural competence, the factors influencing its success. The importance of the system of values of each national culture for the development of relations in the sphere of communication.