Report about the company "Samsung"

Education Department of the Russian Federation

Perm Financial-Economic College

State educational institution's branch of higher professional education “Financial academy under the Russian Federation's Government”

Report about the company

“Samsung”

Perm, 2009

Contents

Introduction

History of brand Samsung

SAMSUNG ELECTRONICS today

Conclusion

References

Vocabulary

Introduction

The history of the industrial group Samsung, one of monsters of modern global economy, has begun in 1938, then in uniform Korea. The enterprising inhabitant of small town Taegu dealer Bjong Chhul has decided to expand the business and together with the Chinese partners has based firm on trade in fig. of Business went not bad, the company mastered all new fields of activity, the staff grew, and in 1948 has been decided to give the enterprise the fashionable "American" name: Samsung Trading Co.

History of brand Samsung

Lee Bjong Chhul your career - the founder of company SAMSUNG - the beginnings in 30th years of XX century in South Korea. At this time South Korea was a colony of Japan, and it was complex enough to open own business. But Lee Bjong Chhul was arrogant. First he grind on mill rice flour also held a rural bench. Then, in 1938, it managed to create the first export channel independent of Japan to China and Manchzhuria. In these countries Lee Bjong Chhul delivered rice, sugar and a dried fish. Small trading company Lee Bjong Chhul has named «Three stars» (Samsung Trading Company). The unequivocal version about an origin of a word samsung (it is said «samson») is not present, the version that in translation with Korean it means «three stars» however is most widespread. Probably, the choice of the name is connected with three sons of the founder of company Bonga Chhulja Lee, one of which, Kun Hee Lee, heads industrial group now.

During the Second World, after the announcement of the USA of war of Japan, Americans have landed on the Korean peninsula. Shortly before it Lee Bjong Chhul has opened there a large factory on manufacture of rice vodka and beer. This production from it very well was bought by the American army, Lee Bjong Chhul has as a result put has gone uphill. In 1950 there was a collision between the communistic north and a pro-American mode. Lee Bjong Chhul's business а any more has not gone through it. The matter is that the American armies - Lee Bjong Chhul's constant clients - were evacuated, and the basic warehouses have been cut off by a front line.

The present break in history of firm has occurred in 1969 when it together with Japanese company Sanyo has opened in South Korea shop on assembly of black-and-white Japanese TVs. Already in 1973 in the city of Suvon high-grade scale manufacture of various household electronics has been adjusted, and the joint venture has completely passed under control Samsung Trading Co and has turned to corporation Samsung Electronics.

Having begun the activity in the market of household electronics practically from zero, for some years Samsung Electronics has taken on it an appreciable place. Having taken on arms of technology Sanyo, and then having concentrated on manufacture of semiconductors, the corporation in due course has turned to one of the largest and famous manufacturers of electronics in the world.

SAMSUNG ELECTRONICS today

Today SAMSUNG ELECTRONICS - the world leader in the field of the semi-conductor and telecommunication equipment, and also in sphere of digital technologies. Offices of the company are located in territory of 57 countries of the world, in them 70 thousand person works nearby. Sales of the company in 2005 have made $56, 7 billions, and net profit - $7, 5 billion.

Today it is difficult to find an industry in which divisions Samsung are not involved. Under this brand all is made literally: from toasters up to digital cameras and stereosystems, from cars up to ocean courts and planes. In a home market of South Korea Samsung Group is engaged also in financial operations, insurance and security activity therefore forms more than 50 % of the budget of the country. In representations of corporation worldwide work almost полмиллиона employees, and the South-Korean city of Suvon where there is headquarters Samsung Electronics, already for a long time name "Samsung -city".

Last development in the field of an air conditioning are used in the newest Split-systems Samsung Monte. It is DNA-filter, selectively eliminating the microscopic carcinogens, harmful hormones, toxins and other sources of threat, and also microplasma an ion-generators, effectively eliminating viruses - for example, a flu and an atypical pneumonia - and microbes which cause an allergy.

Strategic direction of the further development of the company is promotion of technics of commercial purpose. For example, in it to year manufacture of VRF-systems of third generation DVM PLUS III, including models with рекуперацией heat, productivity up to 64 HP has begun.

Conclusion

For 15 years history of presence at Russia Samsung has managed to win hearts of our compatriots. In 2004 the company has received a honorary title " the Brand of year " (EFFIE) in a nomination " Reputation and trust ", and also 2 gold and 1 silver award in various commodity nominations. In 2005 Samsung has won at once 3 maximum awards. In 2006 gold medals was already four.

The company gives a lot of attention to sponsorship and patronage of arts. Within 15 years Samsung supports to the Big theatre, and the annual premium " the Clear glade " has helped to take a place on a literary Olympus to many modern writers, whose creativity continues traditions of classical Russian prose. Since 2001 the company has received the status of the general partner of Olympic committee of Russia.

Today it is difficult to find sphere of a life in which there would be no brand Samsung. And history of the company - direct acknowledgement of that initiative, enterprise and belief in the star are capable to create the present miracles.

References

1. http://www.mir-limata.com/archive/number52/article/18_samsung/

2. http://www.101.su/